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The content planner looks at how the account’s posts did (likes, reach, saves and, most of all, which ones brought people who wrote and booked) and suggests posts for the coming weeks, with the best days and times.
The content planner: make a plan (1), what worked (2) and add an idea to the scheduler (3)

The content planner: make a plan (1), what worked (2) and add an idea to the scheduler (3)

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Make a plan

1

Choose the weeks and posts a week

For example 4 weeks, 2 posts a week. Optionally add a focus: “autumn colours”, “the new shop”, “gift cards before the holidays”.
2

Click Make a new plan (1)

You get What worked (2), the best times, and an idea for each slot: the type (reel, carousel, photo), the topic, why it should work, a ready caption and what to film or photograph.
3

Add the ideas you like to the scheduler (3)

The caption comes along. Add the photo or video and it’s ready, or sent for approval.
The planner works best after a month of posts with post results refreshed. For a brand-new account, give it a clear focus instead.