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Reviews on Google Maps shape whether people choose the business, and answering them helps. Connect the business’s Google profile to its assistant and every new review shows up in InstaForge with a reply already drafted. Someone on the team reads it, changes what they want and publishes it on Google as the owner’s reply.
Google reviews

Google reviews: publish the reply (1), ask the AI to rewrite it (2), or leave the review without a reply (3)

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Connect Google

An admin or editor does this once per assistant.
1

Open Google reviews

In the assistant’s menu, open Customers → Google reviews and click Connect Google.
2

Sign in with the business's Google account

Use the Google account that owns or manages the business on Google Maps, and allow access. If the business is managed by someone else, ask them to add you as a manager of the profile first, or send them to do this step.
3

Choose the business

Back in InstaForge, pick the business from the list and click Use this business. Reviews come in within the hour, or click Check now.
A client with two branches can connect each branch’s assistant to its own Google location.

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Reply to reviews

New reviews wait under To reply, each with a draft written in the language of the review. The AI uses the assistant’s knowledge, so it can mention real things like opening hours, but it never mentions bookings, orders or anything personal, because replies are public.
  • Publish on Google (1) posts the reply, exactly as it is in the box. Edit it first if you like.
  • Rewrite (2) asks for a new draft. Type how in the box next to it, for example “shorter” or “mention we now open at 9”.
  • Don’t reply (3) moves the review to Skipped. You can still answer it later.
A published reply can be edited or removed under Replied. Replies written directly on Google show up there too. Old reviews from before you connected Google are brought in without drafts. Click Draft with AI on any you want to answer.

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How replies are written

Google reviews settings

Settings: answering good reviews without approval (1) and notes for the AI (2)

For unhappy reviews the AI apologises without arguing and invites the person to get in touch. It never promises refunds or discounts unless the assistant’s knowledge offers them.

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Alerts

When new reviews are waiting for a reply, the team gets one alert with how many there are and the lowest rating. Each person can switch it off in their own alert settings. Business owners don’t see Google reviews in their portal.

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Who can do what

The platform owner needs to set up a Google sign-in client that Google has approved for its Business Profile API. Until then the page can’t connect. The README has the steps.
Either Google’s hourly limit was reached (it clears by itself), or the platform’s Google project hasn’t been approved for the Business Profile API yet.
The reviews and drafts are removed from InstaForge. Replies already published stay on Google.
Yes. A connected AI agent can list reviews, publish or rewrite replies, skip reviews and change the settings. Ask it to show you each reply before it publishes.